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Just been reading an article here that might make uncomfortable reading for some. I had a similar conversation with an insurance industry bigwig recently confirming that, once the first successful claim goes in (and it's when, not if...) there's an extreme likelihood of a total sh*tstorm following on very quickly. And you know how the Daily Mail loves a sh*tstorm. I know of at least one dealer group whose policy has been to 'bundle' GAP into ALL new car finance deals by tweaking the GFV/payment period etc to disguise its inclusion, and I suspect they are not alone. Be warned people, this is not going away.

Think we keep going around in circles and beat ourselves up ! I am still with AT ..Just about having cancelled once and get enticed back with their retentions team! Like everyone else I keep looking at the invoices that keep coming in for advertising.. AT the biggest one for only 12 cars ! I do sell cars off it but its a very close call amount sold to amount spent ! ( I'm NOT the cheapest and never will be - don't want to be!) Motors simply doesn't bring in enough leads in , eBay I've trialled it a few times - doesn't work for me! We also have to think , when we ask customers where they saw the advert, they cannot always remember or do they simply say AT Due to 'brand' memory/ recall ? A few years ago there were two very similar 'free car mags' in the area , so very difficult to always get the right feedback as both were similar name 'Auto- Exchange' ' Auto-weekly' so when you asked they would say 90% of the time " the free one I picked up at the supermarket. Auto something" Not good to get accurate feedback - so I had a green & blue ad - I would simply ask after them saying the above - what colour please ! I got my information! and it was surprising how many times after saying i.e. auto-exchange - it was actually auto-weekly ! So who's going to have the best platform that offers real value, lots of leads at that price that will stop us moaning but actually shouting how good it is!

Morning chaps, my first post on here so go easy on me The only advertising I do now is on AT and ebay, having stopped advertising in the local paper many moons ago and having found motors to be a complete waste of money for the results, or lack of them, that it achieves. We all know that AT works and whilst it is criminally expensive IMO I'm another one who has not quite got the balls to cancel it, yet. When the job is busy I don't tend to worry about the monthly bill of circa £1200 but when it goes quiet like it has now then I do seriously question if things could be done differently and whether or not I could depend on ebay and passing trade. I know ebay has it's faults but at £200 a month for 40 cars it is fantastic value for money. I look at other garages who only advertise on ebay and have done for some time and they still sell plenty of cars. My heart says that I should give it a go without AT for a couple of months and see what happens, my head on the other hand says I would be mad to.