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Nick M.K.

Autotrader and Video Views

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As some of you know I don't rely heavily on video but I have a 1-2 minute full walkaround YouTube videos embedded in my Autotrader Ads. 

The Autotrader response tracker tells me that some of my ads have 30, 40, 100 video views. At the same time my YouTube control panel tells me the same videos have 3,7,15 views...

Is this because AT are lying (CarGurus style) or YouTube simply counts all views on a certain video through the Autotrader website / app as one single view?  I am just curious as to how many customers actually watch these videos as the adverts themselves are seen by a lot of people and the phones ring on the same cars.

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