RE: GM to drop Chevrolet brand in Europe to focus on Opel and Vauxhall

[Jamie Edmonds 28]

Remind me which brand GM has signed a long term shirt sponsorship deal with Manchested United from 2014 until 2021 to display...

It's interesting to see how the different manufacturers are trying to leverage their brands around the world, with Renault announcing a JV in China toda, and Citroen considering launching a premium range for the Asian market, but GM are trying to sell Cadillac to the Europeans (again) while keeping their European operation away from Asia where the customers have a clear preference for European brands...

[James Baggott 227]

I was always told the Chevrolet Man Utd deal was a worldwide decision as they're seen as a global sports team, not just a UK one or European one. 

[Jamie Edmonds 28]

Absolutely, United are hugely popular everywhere around the world (except in Manchester...) but it still seeps strange to sign a deal worth hundreds of millions of pounds to sponsor a club in a market where Chevrolets won't be available.  Still, there are other PL clubs sponsored by Chinese companies with no UK presence so I guess it's not without precident.