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Philip Nothard

Stock - final quarter 2013

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What's the general feeling by the dealers about the supply/volume of stock through the final quarter?  With a potential over flow from September, new cars dripping through into October and November due to delayed orders; will this generate the much-needed  supply of retail cars?  As many supermarkets, dealer groups and a selection of independents look to source stock ready for January, either sales marketing or to 'beat', any price rises generated from the rush of activity.
 

 

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Footfall is OK for the time of year and a little above last year so 6% more stock above last year should be OK. There might be a clue in the Network Q £500 offer of retail support, it states 10,000 cars in the 'Q'  divide that number by the list of dealers and whilst perhaps not overstocked, Network Q cars are late plate and dealers prefer £4-8k stock and that should be circa 50%. So late plate overstock could be the issue. Not overstocking but poor mix? 

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Low mileage mid age stock ( 3 to 5yrs) is in short supply as many people chose not to replace when the recession hit, i've seen an increase in higher mileage stock coming onto the market in recent months, likely a result of the above.

 

I think the newer stock also reflects peoples buying habits when the economic environment was uncertain, with more cheaper models and marques and less mid range stuff ?

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