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We have 2 sites one on a main road and one on a trading estate, they both have 60 used cars, they are both authorised repairer status with manufacturers, one does ok off Autotrader, they both do about the same with motors. I’ve cancelled AT for one and cancelled Motors for the other. Both sites are long established and have advertised with both for years. We’ve cancelled motors for the main road site and AT for the other. I’ve put a challenge to both AT and Motors, measure sales for three months and compare the results against numbers sold historically, I believe we can then gauge the value for both, Motors are keen and up for it, no reply yet from Autotrader. I’m doing it anyway as on the non main road site we’ve only sold 10 this month with only 2 from AT at a cost of £1600 per month. The price of AT was going up in April and it made me think what have I got to lose, I really believe people do multiple searches and often forget which site they saw the car on. This is not an attempt to beat up Autotrader or Motors it’s purely an exercise to see how many we sell at each site with only making one change. I know last years not this year but it’s the only transparent way of gagueing value for money. If I get negative feedback I won’t bother posting the results, if you’re genuinely interest I’ll post the results monthly. Good luck to all in these tough times. Arthur Thicken, driving the prices down.....