Sparky ! learning everyday ..
Estate agents .. the buyers journey may well start with the local paper - then digital , like some of my customers - spotted a car in the paper - then checked my website - then bought..he says ..:) , !
Is it not strange how all of us get the 'Car Dealer Magazine' on line ..but majority love to actually get the one in the post so that we can read/digest things better .. or is that just my age thing sitting at home flicking pages ?
Think in reality we have to be EVERYWHERE .. Online, paper , poster boards, buses, radio , ...but all down to ROI -AND deep pockets