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Thing is margins are not that low I pick stock that sells. An example in this month alone I have had 2 Mondeo estates fairly run of the mill both retailed for between 6-7k. I don't want to go to much into specifics on how much I do in each car but whilst we price keenly we do not give cars away. Both cars sold within 48 hours of hitting the market. Sourcing cars is absolutely my biggest headache and I am at the sales 2 or three times a week myself, online buying when I cant get away. I tend to do the buying for the business and then we drive the cars back and make a couple of trips back and forth to get them back. Next day they are advertised and on sale. My speed from purchase to advertising is very quick. My business partner, mechanic and valeter/driver + friends who help bring cars back are all a really great team and share our vision.

We always show a WAS and NOW price both on adverts and on the car! Its a CALL to action ! Works a treat for us!

I like that idea. I will have to pinch that Cashback.

I used a mixture - if a car has had limited enquiries but plenty of internet views I get it re-photographed just to freshen up the add. Sometimes I advertise a car at a lower price for a limited time - works quite well on social media. I also just reduce cars and don't include the fact its been reduced. I play with my prices all the time, up and down and often I'll put a car up in price and it generates calls wanting to know why its gone up in price - obviously I then tell them if they are interested I'll honour the lower price.

9 in one week from 35 cars advertised that's awesome! We were lucky selling 9 cars in 2 months with AT,