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Seems most car buyers make the same mistake ! price. Always looking at the cheapest - and as we have know it's not all about being the cheapest , but 'value' Here's an example customer walked in earlier and came out with this comment "gosh , your car looks expensive" I asked what was that comment based on ? simply that it was a "60 plate car" wow what a comment not knowing ANYTHING at all about the car simply the 'registration plate'. I said to him very politely , have a cup of tea and let me explain why YOU may think it's expensive, at 1st he wouldn't even consider listening to me, simply it looked expensive ! Determined and wanting to get his attention and not being argumentative I simply " you don't have a clue " Any way long story short , I explained and showed him the cost of all the factory fitted extras , just under £3000 , plus the FSH, Plus the outstanding condition , and that NO GUIDE Made any price adjustments for the extras ! I also went on to explain I'm a dealer - and not just working from home selling from the side of the road so you KNOW who you are dealing with giving him peace of mind and all the other benefits that go with buying from ME. Although I didn't sell him a car [ he wasn't in the market] he did express that he now understood a lot more about buying cars and apologised for his 'uneducated comment' . We all think we're an expert but without knowing the full facts how can anyone make comments on products without doing the homework. And I say to sellers of anything if you want to be the cheapest you're not giving your customers the best service or product.

Guy , guys , guys! It's very easy to talk ourselves into doom and gloom , that is something the trade is very good at. Be very careful that we don't talk ourselves out of business. We all came through what happened in 2008 so we can do it again. It is quiet, we are much quieter than we have been in the past and the trade in general (well at least the ones I talk to ) suggest that the used market is back about 20% compared with last year, although we are not back by that! Cost continue to creep up and compliance becomes a reason to print money especially when it comes to FCA, but let's look on the bright side, there are many more cars out there to buy, condition of these cars seem to be better of late too. One of things we have found which is a little gem is selling cars on Facebook, it's very cost effective and when you have time on your hands why not sign up to this great course http://www.fbfortheforecourt.com/ which gives you baby steps , on how to sell using FB, just an idea!!!! Anyway back to it! Upwards and onwards :-)

Hi, I'm hoping to organise a Google Hangout over the coming weeks to discuss this, as I've had numerous conversations over recent weeks discussing this very topic and the concerns over profitability and increasing costs. Let me know if you wish to be included, and I'll ensure it circulated. This will be for the dealers and not led by myself, just the organiser and chairperson :-) philip.nothard@cap,co.uk