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I've done some experimentation with this. We found that an honest, detailed description of stock sold more cars and saved us time. For example, displaying the full details of the service history (good or bad) didn't deter buyers and saved us a lot of time constantly calling people back with any details we'd omitted. There's the view that you need to get people through the door at all costs so you can sell them into the car when they're on site. We found that more often than not, customers didn't want to be persuaded that the car was actually OK even though it wasn't exactly what they were looking for.

We've banged a few in since then panick over! Lol

Congratulations Jim. A huge acheivement and we're delighted we could include all walks of the motor trade in this list. I think what guys like you and Umesh and others do on Twitter is to be commended. It gives your business a personality and that's something I think customers love. I'll add my congratulations to all those included on the list - influence on social media takes time and effort, and our research shows it's worth putting the effort in.

It reads: ‘As has been widely reported, I have been asked to leave the Morgan Motor Company by the board. It is a sad decision that I am appealing; I remain a major shareholder in Morgan. ‘I’m proud to say I leave with the company’s annual production volumes double what they were at the start of my tenure, with new export markets such as China opened to the company. Morgan remains a small but successful family firm. ‘I’d like to be clear that I am not a tycoon but a family man – I inherited a company not wealth – and unexpectedly leaving its employment will be a hardship for myself and my family. Being asked to leave the company that bears my name is also extremely personally distressing. That is made more painful as today marks 10 years since my father, Peter Morgan, died and I feel him in spirit with me in this dispute. ‘However my primary concern is completely for the company I have spent 30 years helping to build, and specifically for Morgan’s employees, who I hold in the highest regard. I want nothing but success for Morgan Motor Company in the future and remain committed to this goal. ‘I am very grateful for the expressions of support received on twitter and elsewhere, particularly from the employees of Morgan. ‘I will be making no further statements for the time being.’

We've had a fantastic response to our Used Car Awards so far - but there's still time for you to nominate your dealership or those that you work with for our gongs. Deadline is October 31...