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This is the percentage of Car Dealers that DID NOT even bother themselves to follow up a car enquiry sent via e-mail, which was actually a Mystery Shop by one of the team at Car Dealer Magazines as part of their shortlisting to find out who was going to become Used Car Dealership of the Year 2013. Why am I telling you this, you may ask? The reason is, we won, Jim Reid Vehicle Sales won the Car Dealer Magazine's Used Car Dealership of the Year Award for (51-100cars stock) Yes we were shocked to win a National Award, but we were more shocked at the fact that only 70% of dealers actually called or even replied by email to what certainly looked like a genuine enquiry. That is a shocking fact especially considering that someone within the dealership thought their sales team was at least good enough to get a nomination, shocking! So what causes this? Mismanaged? Lack of motivation? "Too busy !"? On the day in question I was actually on the sales floor myself, as my sales manager was taking a well earned holiday and my salesman had his day off! So you could say I mismanaged the sales floor but still managed to get back to that sales enquiry quicker and more professionally than any of the other nominations. I just find it amazing, what are your thoughts, does this come as a surprise to you?