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Hi All, We have a 2013 BMW 320D Efficient Dynamics on site with 50k. We've had it priced at £9990 for 2 months and hardly had the door open on it. It is a lovely car, well prepped with good history so it's baffling me but I know you can never really judge it. We've got it advertised on AT and it's given us a "priced low" indicator. I've adjusted the web price on AT to £10490 but kept the forecourt price at £9990, we now have a "great price" indicator. Do you think this will make a difference? As we tend to deal with cheaper stock (£3000 - £7000) I want this gone so I can start turning over other bits and even at £9990, there's a great margin. Any help/advice appreciated. Thanks, -Kelly-

Times are getting tougher for us smaller dealers and it feels like its hard to keep your head above water. For us our main enquiry's come from Autotrader and a few from other sources like ebay, we have massively seen a decrease in response from Autotrader in the last year and its hard to pay such large bills when it doesn't return great value yet we still need them. I read their intention to float this morning which was posted in Feb. I couldn't believe what I read, as dealers we receive a terrible service, over priced products that even if we wanted we couldn't afford. We are all making far less money than we ever have done and its a struggle to compete with the larger groups and continous price increases from suppliers. They are making huge profits at the determent of our business' and are selfish and greedy and now expect to raise our prices AGAIN in these tough times. This is taken from thier own intention In FY16, the Directors expect continuing revenue growth, driven primarily by retailer revenue For us we can barley afford their bills as it is, if they increase them I don't think we can carry on advertising with them which in return will probably put us out of business. Am I the only one who feels this way? Been in the car trade for years but things have never felt this bad. http://www.londonstockexchange.com/exchange/news/market-news/market-news-detail/12262135.html Current Trading and Prospects Since 28 December 2014, Auto Trader has continued to benefit from favourable market conditions in the UK and broader confidence across the UK automotive industry. For the full year to 29 March 2015, the Directors expect retailer revenue to continue the trend established in YTDQ315. In FY16, the Directors expect continuing revenue growth, driven primarily by retailer revenue. In addition, the high drop-through of approximately 80% of incremental revenue to incremental EBITDA is expected to lead to a further improvement in Adjusted Underlying EBITDA margin of approximately 1 percentage point.