Google, the monster that dictates everything digital in the world has been fined £2.1bn due to unfair practices.
Does this draw a comparison to what AutoTrader do? In this months Car Dealer magazine ( AT advert/feature) , Marc Thornbourgh of Autotrader compares what they have done with 'Sponsored adverts first default' or what they call 'promoted' to how Google advertise their 'Sponsored Adverts' first. In fact I think with AT it's actually worse because of where they place the drop down box on the screen at the top right hand corner , the least likely place for a potential customer to look, at least Google tell you(even if it small writing) that's its a sponsored ad.
Your thoughts? Do you think that AT are ever so slightly kicking themselves with their comparisons to Google?
Jim