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CDX 2019 will be hosting 12 best-practice workshops throughout the day and they’re not to be missed! We are proud to announce the first two of these sessions, brought to you by two of the biggest names in their respective fields. In these workshops, dealers will be able to assess their performance online and consider better opportunities to drive sales with in-market car buyers. The workshops will also feature a dealer partner sharing their own experience and insight with their industry peers. WORKSHOP 1: Why end-to-end online retailing should be the next step for your dealership Presented by Paul Stokes, head of online retailing at GForces, and Katie Newton, group business development manager at RRG Group With GForces predicting the number of cars sold completely online will grow significantly by mid-2020, this workshop will show you why offering customers the option to complete the entire transaction on your website is an opportunity not to be missed. The session will be presented by GForces’ head of online retailing Paul Stokes, who was previously managing director of Rockar. He will explain what the current marketplace position is and why we are seeing this change. His role has been to look at the way GForces reacts to this, and he’ll explain what it has done and how dealers can change to facilitate this for their customers. Stokes will be joined in this workshop by Katie Newton from RRG Group, which has recently adopted end-to-end online retailing on their website. She will explain why they wanted to do this and what sales they have seen already. WORKSHOP 2: The top three digital marketing tricks that deliver real results Presented by Tanesha Stafford, co-founder of Armchair Marketing, and Neil Smith, operations director at Imperial Cars ‘Fifty per cent of your marketing works – the trouble is, we don’t know which 50 per cent!’ Every day, dealers spend money on being seen online, but what is the real value? In this session, ex-dealer marketer and co-founder of Armchair Marketing, Tanesha Stafford, will explain how a powerful, results-driven online strategy can positively boost your offline sales. She will explain how you can get the maximum reach for your brand but in the most relevant context and with the desired impact. This session will give you simple advice that you can take back to your dealership immediately, to not only boost sales by driving in-market car buyers through your business, but also protect those customers from competitors and increase recruitment applications. Stafford will be joined by Neil Smith, Imperial Cars operations director, who will explain how this marketing approach has helped his company expand from six to 13 sites in only three years. CDX takes place at Farnborough International Exhibition and Conference Centre on June 12. Get your free tickets and find out more here.