Shane @ Park View

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Posts posted by Shane @ Park View

  1. Posted

    4 hours ago, s and b said:

    you say you have  (We have identified our market  ) so surely you also know how to interact with them?

    im puzzled because surely to have identified your market you must have a unique selling point or have you identified your market as being in the region of being able to make most mark up

     

    not being picky by the way

    dont forget plenty of balloons so passing cars know you are there too,sounds corny but try it

    No, it's a totally fair observation and the truth is the estimations we put in place on advertising were probably lower than they should have been. I've recently run into this forum and rather than burn money on complete lost causes I thought I'd get some feedback. Balloons sounds a great idea, actually :) 

    3 hours ago, Steve92 said:

    there are quite a few traders in Peterborough but what it does lack in your price range is decent quality cars, a lot are poor quality. 

    When you get set up give us a shout as we don't deal in that price bracket and it's handy to have someone local to move the cheaper stuff out too. We are in Stamford ;) 

    That's what we're seeing. Our aim is to offer complete customer satisfaction through great service and demonstrate that through social advertising and reviews. It's not about a quick buck.

    We'll definitely take you up on that, Steve. Thanks.

  2. Posted

    Hi all,

    My brother and I are opening a car sales business within the next month - don't sweat, it's not on our back garden or the side of the road, it's an proper forecourt :) We have identified our market but the thing that is throwing up some hurdles are the advertising costs and deciding where to spend our money.

    Slowly we will work up to stocking 30 vehicles and we are based in Peterborough, which is quite a busy place for car traders, the cars will be all sub £5k with most between £2,750 - £3,500 so my question is: which platforms do you find most effective in terms of profit generated?

    Autotrader is obviously expensive - but if it sells cars it pays for itself, right? Is it working for you? They seem resistant to the idea of me not signing up to a contract - is anyone on PAYG? What deal do you have in place? (Cheeky!)

    Motors seem a good bunch but until reading this forum I'd never used them before so I'm worried it'll be very slow - how do you guys get on?

    Ebay/ gumtree - We will definitely use eBay but does the cost include advertising on Gumtree (presumably it's separate?)

    The local rags... I can't seem to get the sales team to call me back - should I bother?

    We're both quite socially savvy so we'll definitely be utilising Facebook!

    Tips and advice of all kinds very welcome.

    Cheers chaps!
    Shane