SuperSteve88

Members
 View Profile  See their activity

  • Content Count

    4

  • Joined

  • Last visited

Posts posted by SuperSteve88

  1. Posted

    51 minutes ago, David Horgan said:

    First thing you need to show us is how are you going compete with Autotraders Market penetration , Lots of sites have spent Millions setting up to disappear a short while later  .

    One called FIND & Fund spent fortunes , charged us £50 a month advertised on TV spending millions and was invented by Moto Novo Finance , dropped on its head and now limps along as a free site doing nothing at all .

    Asking us what we want is the wrong way round , Spend your £100 million on a site and tell us how much its going to cost us , remember Autotrader has the benefit of YEARS of penetrating peoples heads with their name , that's the only reason it works and its why the others cant catch them , which is why they charge so much , simple economics really . 

    Then of course the way people search nowadays is changing too , heard of GOOGLE well that's how i sold the last 4 cars , Customer wants a Renault Megane in Black so he GOOGLES RS megane in Black and what happens ? ours popped in front of him so he rang . 

    Good luck but my god its not going to be an easy ride unless your loaded with over 100's of millions of ££££££££'s and if you are then you don't need to think about it really do you ? 

    I think a lot of these sites are silly doing the same thing over and over and clearly there's already a king if you just want to do the same thing. 

    You are 100% correct the way people search has changed, peoples demands are higher and they're a lot tighter with their money. 

    So I suppose we should look at this another way, ego and salesmanship aside how much does it cost on average to sell a car? Does it work on a percentage so higher value cars cost more to sell ? 

     

  2. Posted

    1 hour ago, trade vet said:

    There are plenty of poor performing alternative platforms to AT but because AT have been around for 40 years they are the market leader.

    However AT is now costing dealers £150 to £200 per sale depending on your contract.That is far too much as this is now a low net margin business.It would be nice if it was £50 to £60 per sale but there is no chance of that and AT make so much money ( they are valued at several billion ) they could afford to lose 60% of their business and they would still be making millions.So forget it Steve unless you have £100 million to set up,do the TV advertising and operate for a few years at a loss,you would be wasting your time trying to take them on.

    Well funny you should mention that. 

    my business was just purchased by a large PE firm which has given me a bit of spare cash and time. 

    Moreover my business was & is lead generation in a much more difficult sector than the automotive world. I was responsible for generating over 10,000 sales per month. So getting good business through the door at a fair price is my speciality. really appreciate all the feedback its really helping me paint a picture. 

  4. Posted

    Hi All 

    Im fairly new to this so not sure if this is the right place to post but we are considering launching a new platform for car dealers all over the UK. 

    The question is what do you actually want and how much are you willing to pay for it? 

    There has been a lot of negative feedback about the price of Auto Trader etc... but what is it you guys actual want/ need ? 

    No point re-inventing the wheel or creating something now one is interested in so to cut through all the BS..

    What do you want (in as much detail as you can)

    How much do you want to pay (A number please)