FacebookAdsGuy

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Posts posted by FacebookAdsGuy

  2. Posted

    1 hour ago, CCC said:

    The beauty is Facebook ads done through Facebook business (as opposed to just boosting posts) is the level of targeting possible and the ability to run split tests. We’ve stopped doing cars for the moment due to volume of work in my other interests but presently doing a lot of work on FB business and the split tests options has enabled us to learn a lot about what works best (aka cheaply). 

    You've hit the nail on the head. This is how I was running campaigns in my old marketing job and am applying for my brother's business.

    Most people boost ads without really thinking about customer avatars and what not.

    I'm also testing just generating local leads and getting them onto the forecourt to see our stock.

  3. Posted

    I have a contact at CarWow and apparently it takes 30 days to close a lead for them. I suppose you just need to work on keeping them warm and following up. Most of your leads won't covert though, it's just about making sure that the genuine ones are kept warm throughout their buying journey.

  4. Posted

    Silly question... Our dealership hasn't worked with any finance companies per se. When we hook up a new client with a finance deal, do we earn some sort of a commission? If so, is it a fixed fee or %?

  5. Posted

    Hi all,

    I'm new to this forum.

    A quick back story... I recently left quite a large digital marketing agency, where I was managing a couple of dealership accounts.

    My brother is a relatively established used car trader (15-20 cars on forecourt) and I've started working with him and we've being doing quite well with Facebook, Google and YouTube.

    I'm a big fan of Facebook as 44 million people in the UK use the platform.

    I wanted to find out the experience of other dealers in terms of how much success you've had with online and social media marketing, apart from Autotrader?

    What tactics have worked for you and where have you failed?

    For the record, I don't think boosting posts is a great idea :)

    Abe