CarSalesTamworth

That’s funny, and you’re correct. I looked at the website theme before doing this and realised it wouldn’t be too difficult to modify it to display houses rather than cars. The problem is, I know nothing about houses plus it is a heavily regulated sector, where used car sales is not so much outside of finance. I wonder if they’re too busy fighting off the likes of Purple Bricks.

I disagree, and the difference is clear. Even with just 9 dealers on-board for many local searches we have more vehicles than Autotrader, Motors, Ebay or any other main platform. EVs are a case in point. This is because not all dealers are on Autotrader, Motors, Gumtree etc. But they are all on our site. (Or they will be) I agree that might not help so much with buyers who are 75 miles away, but for buyers who live within the Tamworth area it should work really well. We should be the most relevant site for most used car searches on Google.

Thank you, but I have to assume that isn’t the same for everyone as the dealer I’ve worked with for the past 6/7 years definitely likes to sell closer to home. Faults and finance are the reasons. It also means that site only needs return a small profit to be worthwhile and stay a going concern. The problem with targeting nationally is the enormous marketing budget we would need. This is manageable, and scalable. Well I agree, but just because the buyer is 70 miles away doesn’t mean they wouldn’t find you if you’d advertised on a similar platform local to you. maybe the chance would be lower, but Google is smart when it comes to long-tail searches. Either you have the car they want, spec, colour, engine size, or you don’t.

Hi, The third parties are local relevant businesses. I have built a list of 1355 different companies all connected to the used car industry in one way or another. The existing stock has been signed up. I’ve no plans to scrape anything. I’m not sure it needs any traffic to be worthwhile from our point of view, but I get the question. 500 visits a day would do to start. Soft launched in December, we’re going to get to 20 dealers before we do any selling advertising space. Facebook, Google (SEO and a little PPC) and a weekly email. As revenue increases we will spend what is needed to ensure a return. Search volume for CST, small, but we don’t care about that. The site will be first locally for “used cars” <make> shortly. I understand that it’s easier to sell a car locally than 200 miles away, especially if it goes wrong, hence the local site.

I’ve worked with a local dealer for several years, heard the Autoraper stories, and Motors. So I built this: https://www.carsalestamworth.com The principal is as described above, but the chosen niche is by area, so we can test in Tamworth and grow organically. How is it disruptive... 1. Free for car dealers 2. Targets the local area specifically 3. Monetised by selling the traffic to third-parties, not car dealers.