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Showing content with the highest reputation on 02/19/16 in Posts

  1. 1 point
    Been lurking for a while, but here goes... I'm interested on hearing views on dealer email marketing. Just about every other industry likes to collect email addresses for updates etc on their websites but I don’t see this on many dealer websites... I can see that perhaps emails might be more effective for MOT / servicing reminders but what about stock updates? In the spirit of full disclosure, I work in digital marketing but am just trying to get a handle on how the trade uses email. I had a word with James and he gave me the green light to ask. Any thoughts, opinions, tactics? Thanks in advance Bonus feature: up for answering any digital related questions if you have any. Drop me a PM. My way of saying thanks for helping me out.
  2. 1 point
    I had to learn it all from scratch and make mistakes on the way and learn from them. 5 years later I think I have just about sussed the majority of it ;). Take a look in the car dealer mag as there are loads of trade contacts who you can call and approach. That would be my advice. I would also say although the active members on this forum are very friendly and open, i don't think many of them will want to disclose what they have taken years to learn and (in some cases :P) perfect. I mean, all the questions you have asked are many key features on how to be successful in this field. All the best, James
  3. 1 point
    Well BCA have called this morning and agreed with my points raised with them. They've offered to take the car back but the rest of the car is a nice clean thing so we've entered negotiations on a bit of good will. My faith have been restored.........