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One focus we are seeing is the Appleisation' of the retail environment which I personally think is very flawed in it's ideas. Yes your brand spanking new main dealer is plush with clean lines etc. just like an Apple shop but the whole idea is the interaction with the product. This simply cannot be replicated to the dealership model. Cars cannot be driven in a showroom. Equally people wonder into an Apple store, they make people gravitate to them. A 4 year old loves to play angry birds for 5 mins whilst you are pulling them around Debenhams and I like checking the football scores because normally shopping centres have non existent phone signal! And when it comes to buying a phone I buy Apple because of those experiences I have had with the product, maybe not entirely but I have tried them in their shops and they are very user friendly. I think the industry suffers from a lack of footfall that is spontaneous and also it's approach to footfall. A well known main dealer near a busy shopping hub suffers from high levels of this kind of footfall and blames it for it's problems with CSI etc. The whole dealership approach for me is flawed. Tesla are getting it spot on in regards to placing themselves in a retail environment in Westfield. I appreciate a car is a high ticket good but most cars are now financed anyway not making them the bulky life changing decisions they once were.