Does this ring true with other dealers?
Do any of these ring true? Any changes to be made? Which one hits the nail on the head (If any)
1. Dave the car dealer just wants to sell cars. He uses Autotrader because it’s the market leader and although he sells cars through it, he feels unappreciated and annoyed by them when they make changes that work against a good paying customer with no thought about them.
2. Dave the car dealer just wants to sell cars. He feels he has to use Autotrader because they are the market leader.
Why not start setup an aggregator?
A site that feeds from all dealer's car sites free of charge and charges them per lead (click or contact). Worries about excessive costs can be restricted with monthly/ weekly or car specific caps. This would put an emphasis on a car dealer creating good branding on their websites and also mean their spend would be directly attributed to the platforms's ability to attract buyers.
Buyers visit the site because it feeds cars in from everywhere in one p