CCC 31 Posted July 25, 2020 With the advent of Cazoo, I'd assumed Heycar was a similar operation retailing cars themselves but having read the article in the latest Car Dealer magazine then it looks like they're just another competitor to Autotrader but with a more restricted dealer/car base. Very interesting reading about their "content is king" approach but I'm a bit clueless as to how that's going to help them when all of their competitors (Gumtree, Motors, Autotrader) are using Google Ad's on searches anyway. I guess another player might force AT to reconsider it's pricing policy. Can't help but think the fragmentation of the used car advertising market has no winners in the end. They heycar valuation tool seems a bit optimistic too with a recent purchase valued at £1900 vs £1480 on AT and £1485 on WBAC. Share this post Link to post Share on other sites
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