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  1. Numbers are showing right now that car buyers are going through social media or other online channels before they purchase their next vehicle. With this in mind, dealerships should start investing int software/tools/platforms that will help them reach out to their potential clients. What do you think is the most important feature an automotive digital marketing platform must have in order for a dealer to take interest in investing in it? Multi-channel marketing is one feature that is vital nowadays as buyers tend to use various devices in looking up for information when they want to purchase a car. You can provide additional features in your response and a reason why you think it's important will be a big help.
  2. Just in case you've not seen this , Mary Portas visits a car dealership and shows how its done with some changes to be aired on 17th March 8.00 pm - Will be interesting , I do love watching her programmes , she always has an interesting angle and it will be great to see her perspective on 'retailing of cars' Attached is the official article